Spotlight on Poland 2025: People, Place, Purpose
 
Spotlight on Poland is an annual event that blends a dynamic conference with an immersive study tour, tailored for professionals in both the business and leisure tourism sectors. The initiative is dedicated to showcasing Poland’s top travel destinations while celebrating the country’s rich culture, heritage, and renowned hospitality on the international stage.
 
This year, Spotlight on Poland heads to the stunning Baltic coast, with Gdańsk and Sopot as our host cities — where history meets innovation, and the sea breeze carries new ideas. Join us from for an inspiring edition focused on building a more resilient and inclusive tourism sector through diversity, equity, sustainability, and human connection.
 
Our theme, People, Place, Purpose, sets the stage for transformative conversations and practical solutions. In Part I: Inclusive Futures, expert-led sessions will explore how accessibility, sustainability, and equal opportunity can unlock growth, address labor shortages, and ensure travel experiences are welcoming for all. From rethinking accessibility as a business advantage to empowering future generations through sustainable tourism, we’ll dive into real-world strategies that work.
 
Part II brings a fresh perspective with the interactive workshop The Happiness Blueprint: Integrating Wellbeing in Life and Work, designed to help professionals align personal fulfillment with professional purpose.
 
Expect authentic cultural experiences, powerful conversations, and joyful networking moments that highlight the very best of Polish hospitality. Come be part of a community that’s shaping the future of tourism — with purpose.
 
We can’t wait to welcome you to Gdańsk and Sopot!

 
Conference program



Poland is situated in the centre of Europe. It represents in many ways a bridge between Eastern and Western part of continent and this is reflected culturally in its charming mix of modern city skylines and traditional village based culture.
Poland has a good access to the Baltic Sea and is located at the crossroads of import and transit routes, that enhance the development of country’s economy, trade and all sorts of international relations. Poland is the largest of the East European countries which joined the European Union in May 2004
Poland is a stable democracy with truly fascinating history, great cultural heritage and wonderful natural areas. Polish cities are sure to welcome tourists with a plenty of things to see and do, offering distinctive sights and rich cultural programs. Whether you are into museums or kite-surfing, sleeping by the Masurian Lake, folk crafts or fine dining, dancing in a bar, or listening to classical music in an ancient church, you will not be disappointed.





 
Organizers & Partners